Social Media Session - 09/03/26
Here is the recording for this week's social media session 💛 Here are the key points from the call:
- The Instagram Algorithm has changed how it measures views. Previously, a view could be counted very quickly when someone scrolled past a Reel. Now the platform is placing more weight on intentional viewing behaviour: - Someone actually pauses or taps a reel - They watch longer than a quick scroll-by (this is where the 3 second hook becomes more important) - They engage (likes, shares, comments)
- The highest-performing format right now is the “talking head” reels. A lot of creators are ditching heavy editing and just speaking directly to the camera with a strong hook. It feels authentic, builds authority quickly and keeps watch time high
- Creators who turn one idea into a content series are growing fastest. Examples: “Day one of recreating my old nail art”
There are also updates on how Trial Reels will now work:
- Access will unlock for creators who have 1000+ followers
- Love this or hate this, there is now a “daily limit”. Each account varies, but you want to aim for a minimum of 5 trial reels a day
• Duplicating trial reels no longer works. Each trial reel must be unique from ALL other feed and trial reel content. So posting the same trial reel multiple times is now considered low quality/spam content. YOU WILL GET LESS VIEWS if you’re only changing the audio, slightly changing the text words, using a different caption or only using a different filter. To avoid suppressed views it’s best to make multiple edits and changes to the video itself.
Just to be clear, at the moment this only applies to TRIAL REELS.
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Social Media Session - 09/03/26
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