7d • Project Design
Becoming Brothers Academy Project Design
Objective:
What is being created?
- Create a thriving online Skool for men to achieve the life of their DESIRE
Measure:
What is the measure of success?
- Becoming Brothers Academy will have 5,000 members, with 1,000 paying members
- 10 video courses
- 2 Free monthly calls
- 2+ Paid monthly calls
- Bi-weekly podcast episodes
Vision:
The experience from having accomplished the Objective
- Becoming Brothers Academy is a thriving community, with an air of prestige and excellence. Members are eager and committed to participating in the calls and the online forum. They refer their friends and colleagues in hopes to uplift the lives of those around them. It is a place where men are inspired by the transformational culture that is being co-created.
- Becoming Brothers is a platform for our personal and creative expression where we share our unique ideas and vision with an engaged and dedicated audience. Every week we find new ways to add deeper value, refine the vision, deepen and expand our impact, and establishing meaningful, long term relationships with members.
- Becoming Brothers runs in-person initiation focused retreats within and along side 10 month coaching programs.
- Becoming Brothers is a consistent source of invitation and inspiration for content creation, including video courses, podcast episodes and books, guided by questions directly from members.
Timeline
Milestones and Actions
Milestones
Key Milestones and Dates (What by When)
- Reach 5000 members
- Reach 1000 members
- Reach 500 members
- Launch 2nd Paid Tier
- Release Second Video Course
- Launch 1st Paid Tier March 2026
- Photoshoot for Becoming Brothers Banner End of February 2026
- Release First Video Course End of February 2026
- Reach 100 members End of January 2026
- Launch Skool Games December 1st
Actions
What Actions need to be taken to reach the FIRST milestone
- Launch the Skool Games Decide the structure and rules for the games Write the skool games post write up Record 3-5 minute video Post on December 1st 2025
Rewards
Bigger Rewards:
Reko
- Buy a Didgeridoo (cost around $2000)
- Travel to another country
- Do ceremony/plant medicine
Manu
- 5k Hand Pan
- Drums for Ritual and Ceremony offerings
- Tibetan Buddhist Thangka
- Kambo ritual tapestry
Medium Rewards
- Get a Massage
- Go for a Float (sensory deprivation tank)
- Take a full day off
- Buy new clothes
Smaller Rewards:
- Go for a sauna
- Go to the beach
- Buy a book
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Becoming Brothers Academy Project Design
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