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4d • Fun 🍭
Quick update... ✈️
Happy Monday!
Today, I just flew back to Europe 🇬🇧 after 5 months in Asia 🇻🇳
21 hours later ✈️
3 countries.
2 airplanes.
I will be back at full speed tomorrow, but in the meantime, here's what I realised:
A Country in 2026 is like a Brand.
Like a brand, a country needs to know:
- What it offers
- Who it is targeting
- What its strengths are
- How to create compelling identity
- And how to communicate this to the world.
Countries that do this well in 2026 are growing and thriving.
❓ What do you think? Is a country like a brand? 👇
P.S. See you after a jet-lagged night's sleep.
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Quick update... ✈️
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