Today I want you to ask yourself one question before you make any decisions. "Is this going to help me attract a LOYAL audience?" You don't want your audience to come from empty promises you can't keep or they won't stay with you. They won't trust you. You have to let them feel as though they are making the decisions, even though you are the one making the decisions for them. You must present this in such a way that they feel as though they are making the choice.