10d (edited) • Idea Challenge 📣
DAY 𝟻 ᐧ 💰 The Offers
Your brand is now visually defined. Time to give it substance.Today, you’ll clarify what you’re offering and why people should care.This is where your idea becomes a business: a defined offer with a clear promise and pricing that makes sense to your target audience.
Inside the wizard, you’ll complete Offers - where you create, refine, and structure the products or services that make your campaign real.
Today’s tasks:
✅ Download the Craft Your One-Sentence Hook checklist - this will help you describe your offer clearly and powerfully.
✅ Open the Validation Wizard and complete Stage 3: Define Your Offers.
Before you go step-by-step through these sections, we suggest you download our prompts.
You will take these prompts and use your LLM of choice to create your offers.
- Core Offer: Define the single product or service your audience can’t live without. Choose a payment type, set the price, and describe what’s included.
- Entry-Level Offer: Create a low-commitment option that acts as a trust builder, something simple that gets people in the door.
- Premium Offer: For those ready to go deeper, create a higher-value option priced 3–5x higher with at least 10x the perceived value.
- Free Offering (Lead Magnet): Decide if you’ll offer something free to attract early signups, a checklist, guide, or short resource.
- Validation Target: Set a goal for how many waitlist signups you need to feel confident in your idea’s potential.
- Audience Reach: Identify where your target customers hang out online and who can help you reach them. List your channels and potential influencers.
✅ Once you’ve completed this stage, take a screenshot showing “Stage 3 - Offers” as completed inside the Validation Wizard.
✅ Post that screenshot as your Day 5 update in the community.
✅ Update your Tracker to give yourself the points that you've earned today.
Template: It’s Day 5 of the Idea Validation Challenge.I’ve completed the Offers stage in the Validation Wizard. My core offer, pricing, and validation goals are now defined.Here’s a screenshot showing my completed Offers step.
Notes for success:The goal isn’t to perfect your pricing or product lineup - it’s to make your offer real enough to test.Keep it simple: one core offer is enough to validate your idea. If you create entry or premium options, ensure they’re clearly differentiated by value, not just price.
✅ [Optional BONUS points] Use your One-Sentence Hook from today’s checklist to post a short message in your community thread introducing your offer. Think of it as a preview of what’s coming when your campaign launches.
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DAY 𝟻 ᐧ 💰 The Offers
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