Value Prices vs commodity pricing · Home Service Money Makers

Value Prices vs commodity pricing

Last 2 days of sales (so far). When you can build a model that provides more value, then you can charge prices above current market rates. To be clear, for my water treatment guys in here, I also compete with the low-ticket winners (i.e., the $2,000 softener guys, the $3,500 all-in carbon softener combo companies). The reality is they are not competing for the clients you actually want. You need to go upmarket and target better clients. 💪

The benefit is not only that you make more money with less headache but also that you get introduced to networks that have more enterprise value as far as long-term opportunities and referrals. This, overall, will allow you to dominate and outspend the competition long-term

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Value Prices vs commodity pricing