Paid Lab Testing
One thing that's been working really well for us is, as a lead magnet, offering 80% off discounted lab testing. We basically pay for the lab test out of pocket, but their initial payment, which is like $20-30, covers the cost of acquisition. As long as they're a qualified homeowner (as far as you know, home value and our right type of avatar), this has generated very high-intent leads off of cold traffic sources.
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Justin Shoemaker
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Paid Lab Testing
Home Service Money Makers
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