Portfolio of Paychecks Map
This map shows the full arc of building a portfolio business, from a free newsletter all the way to diversified creator income. Five stages, in order. Each stage shows you the income stream to build, how to know you're in that stage, what the work looks like, and the milestone that tells you you're ready for the next one.
Here's how to use it:
  1. Download the map below.
  2. Find the stage that describes where you are today. Be honest, not aspirational.
  3. Look one stage to the right and work towards moving to that stage.
If you don't know how, check the classroom for the course that aligns with what you need most.
That's it. Don't build ahead, don't build three income streams at once, and don't skip a milestone because the next stage looks more exciting.
Skipping stages is how creators end up with five half-built income streams and no paycheck.
Once you know your stage, drop the number in the comments and let me know what would help you get to the next stage.
Everything I post in this community maps back to these five stages, so knowing yours tells you exactly which lessons and threads to pay attention to first.
Which stage of the Portfolio of Paychecks Map are you in right now?
Stage 1 — The Audience Asset (building my list, nobody's paid me yet)
Stage 2 — The First Dollar (people read me, working on my first product)
Stage 3 — The Recurring Layer (I've made sales, but income resets every month)
Stage 4 — The Leverage Layer (recurring revenue is steady but capped)
Stage 5 — The Premium Layer (proof, demand, and not enough hours)
Stage 0 — I haven't started my newsletter yet
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Carrie Loranger
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Portfolio of Paychecks Map
Substack Monetization Society
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