If You Weren’t Already Doing This, Would You Start Today? That’s the core of Zero-Based Thinking (ZBT)—a brutal, liberating question that forces you to reexamine everything: projects, relationships, habits, even beliefs. ZBT doesn’t care about sunk costs or how much effort you’ve invested. It’s about asking yourself: • Does this still align with who I am or where I’m going? • If I wasn’t already doing this, would I choose it now? It’s not easy—ZBT hurts. Letting go of things that no longer serve you feels uncomfortable, even wrong. But clinging to the past out of habit or fear costs you something bigger: your future. Here’s the challenge: • What’s one thing in your life that wouldn’t make the cut if you started fresh? • If you’re holding on, why? Let’s talk—what’s your take on Zero-Based Thinking? Does it resonate? Or does it feel too extreme?