**(Get your AI Coach Prompt for this post in the comments below)**
The Uncomfortable Truth About Your Goals...
Here's something that might shake you:
Most people spend years—sometimes decades—climbing a mountain, only to reach the top and realize it was the wrong mountain.
Not because they lacked effort. Not because they weren't talented. But because they never stopped to ask a simple question: Is this goal actually mine?
We assume our goals are authentic because they feel like ours. They've been with us for years. We've invested time, money, and identity into them. Of course they're ours.
But what if many of those goals were inherited from parents who wanted certain things for you? Absorbed from a culture that broadcasts what "success" should look like? Developed in reaction to painful experiences you're still running from?
These are borrowed dreams. And pursuing them leads to one of two painful outcomes:
If you fail at a borrowed goal: You feel inadequate, like you're not good enough—but you were aiming at the wrong target.
If you succeed at a borrowed goal: You feel hollow, empty, asking "Is this it?"—because you climbed someone else's mountain.
Both outcomes waste your precious life energy.
Today, we're going to put your goals through a rigorous authenticity audit. This might be the most important work you do all year.
How This Applies to Your Three Pillars:
- Build Your Economic Machine
- Master Your Heart & Mind
- Connect With Spirit & Flow
Economic Machine: Why Authentic Goals Convert to Revenue Faster
Here's something business books don't tell you: authentic goals accelerate everything.
When you pursue a goal that's genuinely yours:
- You have natural, sustainable energy for the work (no forcing)
- You don't mysteriously sabotage yourself at critical moments
- Your marketing resonates because it's genuinely you speaking
- You attract clients who align with your real purpose
- You can sustain effort over years because it doesn't feel like pushing against yourself
When you pursue a borrowed goal:
- Every action requires willpower (which depletes)
- Your subconscious creates obstacles because it knows this isn't right
- Your marketing feels performative and people sense it
- You attract clients for a version of you that isn't real
- Burnout is inevitable because you're fighting your own nature
The difference between a $50K/year business that exhausts you and a $300K/year business that energizes you often comes down to one thing: whether the goal underneath it is authentically yours.
Mind & Heart: The Psychology of Goal Inheritance
Before age seven, you absorbed your family's values, beliefs, and definitions of success without any critical evaluation. You didn't choose these—you downloaded them like software.
You then spent the next decades defending these absorbed values as "your own," because questioning them feels like:
- Admitting the time invested was wasted
- Betraying the people who gave them to you
- Facing an identity void (who are you without these goals?)
The ego fiercely protects borrowed goals because changing them threatens its entire structure.
There's also a deeper fear: What if I question everything and find nothing is genuinely mine?
This fear keeps people locked in borrowed dreams for entire lifetimes. But here's the truth: stripping away borrowed goals doesn't leave you empty—it reveals what was always underneath. Your authentic desires have been patiently waiting for you to clear the noise.
And there's perhaps no experience more devastating than achieving a borrowed goal and feeling the emptiness afterward. That "Is this it?" moment at the top of someone else's mountain.
Spirit & Flow: Connecting to Your Authentic Calling
Your soul has a unique expression that cannot be borrowed. It's yours and yours alone.
When you pursue borrowed goals:
- There's a subtle but persistent sense of wrongness
- Flow states are rare and fleeting
- Synchronicities seem absent
- Success feels like pushing water uphill
When you pursue authentic goals:
- You experience a rightness that's hard to articulate
- Flow states become more frequent and accessible
- The universe seems to "conspire" in your favor
- Effort still exists, but it feels like riding a current, not fighting one
Your authentic goals align with what some traditions call dharma—your unique purpose, your specific contribution to the world. This isn't mystical thinking; it's practical recognition that when you're aligned with what you're actually here to do, everything works better.
If interested in auditing your goal for authenticity, download the worksheet attached here.
Also, see the suggested AI Coach prompts in the comments.
Next week: We go deeper into WHY you keep hitting the same invisible ceiling—even with authentic goals. The blocks run deeper than you think.