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11d • Gems
Visibility Sprint Day 4: Name the REAL problem
This is one of the areas where coaches can have difficulty - moving deeply into the SPECIFICITY of the problem that the client is experiencing in words the CLIENT will use.
These first few days of this sprint we are focusing on getting the foundations in place so that when you are posting, your work has IMPACT.
Why this matters to prospective clients:
Clients do not usually look for coaching because they want “coaching.” They look for support because something feels stuck, painful, unclear, frustrating or important. The more accurately you can name the real problem, the more likely the right person is to recognise themselves in your work.
Today’s reflection prompt: What is the real problem your ideal client is experiencing before they work with you?
Go beyond broad phrases like:
- lacking confidence
- feeling stuck
- wanting clarity
- needing accountability
- wanting change
Ask yourself:
- Where is this showing up in their life or work?
- What are they tired of?
- What have they already tried?
- What are they afraid will happen if nothing changes?
Today’s action: Write five specific “they might be thinking…” statements.
For example:
“I know I’m capable, but I keep holding myself back when it matters.”
“I keep waiting until I feel more ready, but I’m starting to realise that ready may never come.”
Optional share in the comments: Share one “they might be thinking…” statement that feels specific and real.
Stretch - write and publish a post based around one of your "they might be thinking" statements. Share the link below so we can like and comment and support each other.
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Visibility Sprint Day 4: Name the REAL problem
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