We are going to do a walkthrough of the design studio to choose some of the fixtures and fittings for the house my sister and I are building together. Ever since I've let people know that we'd made the decision to pool our resources and build a home to share with our 4 daughters, 3 rescue cats and one rescue dog, the response has been overwhelmingly positive, with so many saying they would love to do something similar with their family. Multi-generational living is on the rise, as is a more communal approach to sharing homes. We had initially made an offer on an existing property and while we waited for an answer, we visited an estate full of show homes just to see what they were like. Within a couple of hours, we'd decided to build instead of buy an established home that needed work to make it suit our needs. Within 5 days we'd found and purchased a block of land. With 7 days we had found a large rental to accommodate us all while the build takes place. Life has a way of working out, doesn't it? Would you consider buying with a member of your family? (I'll keep you posted on how the design studio visit goes!)

This is one of the areas where coaches can have difficulty - moving deeply into the SPECIFICITY of the problem that the client is experiencing in words the CLIENT will use. These first few days of this sprint we are focusing on getting the foundations in place so that when you are posting, your work has IMPACT. Why this matters to prospective clients: Clients do not usually look for coaching because they want “coaching.” They look for support because something feels stuck, painful, unclear, frustrating or important. The more accurately you can name the real problem, the more likely the right person is to recognise themselves in your work. Today’s reflection prompt: What is the real problem your ideal client is experiencing before they work with you? Go beyond broad phrases like: - lacking confidence - feeling stuck - wanting clarity - needing accountability - wanting change Ask yourself: - Where is this showing up in their life or work? - What are they tired of? - What have they already tried? - What are they afraid will happen if nothing changes? Today’s action: Write five specific “they might be thinking…” statements. For example: “I know I’m capable, but I keep holding myself back when it matters.” “I keep waiting until I feel more ready, but I’m starting to realise that ready may never come.” Optional share in the comments: Share one “they might be thinking…” statement that feels specific and real. Stretch - write and publish a post based around one of your "they might be thinking" statements. Share the link below so we can like and comment and support each other.

People need to understand your process enough to trust it. Many coaches are warm and inspiring, but prospective clients still do not know what actually happens when they work together. Prompt: Do people understand how you help, or only that you care? Action: Write a simple “how I help” explanation. Use this structure: When I work with clients, we usually begin by… Then we explore… From there, we work on… So they can… Post idea: Share “What working with me is not / what it actually is.” You can go live and talk about it or write about it - either way - helping people to understand HOW you help them increases their confidence when hiring you. Use this AI PROMPT to help you with this exercise

Why this matters to prospective clients: Before people trust your solution, they need to feel that you understand their experience. If your content jumps too quickly into tips, advice or motivation, prospective clients may not feel fully seen. Today’s reflection prompt: Where might you be moving too quickly into advice before your prospective client feels understood?Consider whether your content gives enough space to the complexity of what they are experiencing. Today’s action: Write one client-recognition post using this structure: You might be experiencing… What makes this hard is… What people often misunderstand is… This does not mean… It may mean… The goal is not to fix the problem immediately. The goal is to show depth of understanding. Here is an EXAMPLE post using this structure that I will share with my audience: You might be experiencing a sense that the coaching tools you already have are helpful, but they only take the conversation so far. You may be able to help your clients set goals, reflect on what they want, explore options and take action… but then you notice something deeper showing up. The same patterns repeat. The same fears come back. The client knows what they “should” do but still does not do it. They understand the goal logically, but something underneath keeps pulling them back into the old identity, belief or behaviour. What makes this hard is that, as a coach, you genuinely want to help and it can feel frustrating when the conversation stays at the surface, even when you know there is more going on. You might find yourself wanting to give advice, offer another strategy, suggest a practical action step, or reassure the client that they are capable. You step out of your role as a coach and lean more into consulting or therapy because if only they could do or feel this one thing you just know that they will be able to move forward. 😉 But sometimes, the client does not need another action step yet. They need support to understand what is happening beneath the action.

It could be: - updating your bio - rewriting one sentence - making your offer clearer - posting something specific for your clients - adding a clearer CTA - naming the real client problem - sharing your perspective with confidence Drop your one small shift below.