Oct 31 • General discussion
📈 The Influencer Strategy That Actually Worked for Us
Most food brands waste money hiring random influencers with no plan.
Here’s the formula that finally moved the needle for us 👇🏽
🔥 1 Big Influencer + 2–3 Small Creators per Month
That’s it. Simple, consistent, and powerful.
Here’s why it works:
1️⃣ The Big Influencer = Awareness.
We choose one larger creator each month with strong local reach (not just followers). They bring the buzz and new eyes.
2️⃣ The Small Creators = Consistency.
We work with 2–3 micro-influencers (under 10K followers) in exchange for comped meals. They keep fresh content flowing and reach real, engaged locals.
3️⃣ The Mix = Momentum.
Big posts drive traffic spikes. Small creators keep you in the feed every week. Together, it compounds.
💡 We stopped chasing one-off shoutouts and started building relationships. The smaller creators became loyal regulars — and their posts still bring us customers months later.
If you’re running a food truck or restaurant, try this 30-day system.
Track engagement, sales bumps, and repeat customers — you’ll be shocked at how much more consistent your marketing feels.
👇🏽 Comment “PLAN” and I’ll drop the exact outreach message + monthly influencer tracker we use.
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📈 The Influencer Strategy That Actually Worked for Us
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