After reviewing Alex's videos multiple times, I personally think an underestimated and potentially overlooked component is where he begins to articulate the process of having your own thesis when going to market. When you actually implement this in practice, you begin to see the complexity in research analysis that you need to simplify in the form of an offer. That singular step alone has been a neglected component under the firms I've been part of and have unfortunately lead to a dead-end in growth potential due to a lack of insight. The two videos I'm referring to are these: - Deal Origination and Business Development - Entire Video - How to make $1M Before 2026 Ends - Starts at 3:03

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The buyer economics worksheet from the latest reel. Work backward from customers, turn revenue into contribution, and model downside/base/upside before you pitch numbers. Comment CALC on the reel if you found this via Instagram. And here's the worksheet text itself — paste it straight into the post since the upload's fighting you: ALEX ZASTRE / CALC — The buyer economics worksheet Make assumptions visible. Use the buyer's data, not a promised ROI. 01 Work backward from customers Reached prospects x positive-reply rate x held-call rate x close rate = modeled new customers. Define each denominator so a reply is not accidentally counted as a booked or held call. 02 Turn revenue into contribution Modeled customers x average collected revenue per customer = collected revenue. Subtract delivery costs, commissions, refunds and other incremental costs. Subtract the proposed service fee and acquisition spend once each. 03 Show downside, base and upside Change one assumption at a time. Label unknown inputs. Capacity, sales cycle, collection timing and repeat revenue can change the result. Do not present modeled contribution as profit or a guaranteed return. ILLUSTRATIVE ONE-MONTH MODEL 1,000 prospects x 3% positive replies = 30 replies 30 replies x 50% held-call rate = 15 held calls 15 calls x 20% close rate = 3 modeled customers 3 x $5,000 collected = $15,000 modeled revenue $15,000 - $6,000 delivery - $3,000 fees/spend = $6,000 contribution

Before you hire a closer A readiness check, not a promise that another hire will create growth. 01 Prove the offer Record recent sales of the same offer to the same type of buyer. Note the objections, price, scope and why they bought. A founder-only relationship sale may not transfer to a new rep. 02 Know what a customer costs Use a consistent period and attribution rule. Cost per lead = acquisition spend / qualified leads. Customer acquisition cost = acquisition spend / new customers. Include sales costs when assessing full CAC. 03 Check contribution and cash Record cash collected, delivery costs, refunds and commissions. Then compare contribution with acquisition cost and the timing of cash collection. Revenue alone does not tell you whether hiring is affordable. 04 Make the role teachable Prepare the call recording examples, qualification rules, script, follow-up steps, CRM stages and handoff owner. Decide what success looks like before adding headcount. WRITE THE DECISION Evidence the offer sells: Main constraint today: Hire now / fix the constraint first: alex.zastreco.com

Commented CLEANING on the Instagram reel? Here's the breakdown. The $1M cleaning business isn't about cleaning. It's about delivery economics. 1. Find reliable delivery capacity FIRST. 2. Validate scope and costs — know your TRUE delivery cost (labor + supplies + travel). 3. Build a focused prospect list. 4. Price it right: a 25% markup on cost = 20% gross margin before overhead. Not 25% net. Most people get this math wrong and work for free. (Figures shown are illustrative, not guaranteed.)