After @Mike Milligan weekly calls recently, I wanted to pull some more data to further drive home the point that not only in LinkedIn your digital business card it's the future of your business: 1. THE STAGE IS EMPTY — AND THAT'S YOUR EDGE Only 1% of LinkedIn's 1.3 billion members post content weekly. That 1% generates 9 billion impressions every single week. 99% of your competition is completely silent. If you're posting consistently, you're already winning before you say a word. 2. THE AUDIENCE IS ALREADY THERE - 62% of HNW individuals are on LinkedIn weekly - 50%+ of Americans with $100K+ portfolios are active on LinkedIn - 52% of advisors say being connected on LinkedIn makes it MORE likely they'll do business with someone - 23% of Gen Z won't even consider an advisor without a social media presence The people you want to reach are scrolling right now. The question is whether they're seeing YOU. 3. THE NUMBERS DON'T LIE - 86% of advisors who use social media gained new clients from it - Advisors with a content strategy generate 168% more leads/month and onboard 50% more clients/year - The most successful advisors post ~35x per month — roughly daily - Carousel posts get 596% more engagement than plain text - One advisor tracked $7,840 in new revenue per post Posting content is like running a referral engine 24/7 without picking up the phone. The data is clear. The tools are free. The audience is there. Sources - Broadridge 2024 Financial Advisor Marketing Trends Report → info.advisorstream.com - Putnam Investments: Social Media for Advisors Study → napa-net.org - Forbes: How to Generate $50K in Leads Weekly by Posting on LinkedIn → forbes.com - Buffer: 26 LinkedIn Statistics to Know for 2026 → buffer.com/resources

I am unstable with my WiFi in St. Kitts. I will post the recording for Week 8 this week and notify the Collective. In addition, would you like to hear about some of the insights from the Athene Top Producer Event--a collection of the Top 40 producers of Athene business in the industry who gathered together this week? I will record a 1.oak Collective Podcast episode on highlights from the week to post on Saturday for you to watch.

I have put the training video on finding your voice in the Classroom with exercises to do during your block time to Find Your Voice. Comment Below your takeaways!