You Already Have An Ad Department.
Every business has an ad department.
When you're starting out, it's you.
Working with an agency?
You're still the ad department.
Like it or not, it's true: without a simple, proactive system, you'll run an almost entirely proactive process reactively.
New customers slow down, then an ad rep or agency person pitches a big ad buy or a performance contract and soaks you for time, money, and sunk cost.
It's time to run your own simple plan proactively and control your destiny in your business.