Writing website copy isn't a walk in the park. It's challenging, and writing copy that practically sells itself? Even trickier! 🪄
Ditch the frameworks, and congratulations, you've just RSVP'd to the worlds most exclusive snooze fest ... 🎉
No worries though, I've got some handy tips I'll be dishing out regularly to spruce up your website copy, layout, and design. 🔥
Tip for today - Achieve simplicity and clarity.
So you've drummed up a decent crowd to your website from the traffic supermarket. Visitors are streaming in, and you're all set for those "Free Discover Calls". But, surprise! Days float by, and no ones signing up. 🤯
You've got a conversion problem. Fix it by keeping things clear and easy to process for the human mind.
How? By using metaphors in your copywriting style to explain ideas better. Instead of a HO-HUM heading like "Super powerful automation flow", try "An automation flow mightier than Thor's hammer".
Now, the second trick involves making promises you can keep by using solid terms. For example, instead of "super fast support", say "support tickets get sorted within 1 hour".
Easy right? Stay tuned for more tips coming your way to make your website the coolest spot on the digital block 🚀