May 20 • General discussion
Strategic Transition from Brevo to AI + Make Automation
Dear team,
I’d like to share an important update regarding our automation infrastructure and the strategic direction I’ve taken to enhance our operational capabilities.
After a thorough evaluation, I made the decision to transition away from Brevo (formerly Sendinblue) and adopt a more robust and intelligent automation framework using Artificial Intelligence integrated with Make, a visual automation platform.
Why the change?
While Brevo has been useful for basic email marketing, it quickly became clear that its limitations in advanced automation, dynamic personalization, and real-time integrations were holding us back.
To move forward and meet the increasing complexity of our workflows and communication strategies, I needed a solution that was smarter, more flexible, and scalable. That’s where AI + Make comes in.
Why Make and AI?
Make (formerly Integromat) is a powerful no-code/low-code automation platform that allows me to build intelligent workflows — connecting APIs, CRMs, web forms, messaging platforms, and more.
By integrating AI into these workflows, I can automate tasks that were previously manual, repetitive, or required human judgment.
Benefits of the new setup
🔹 Smarter Personalization
AI analyzes user data and behavior to generate dynamic, context-aware content across multiple channels — from email and WhatsApp to CRM updates.
🔹 Real-Time Automation
Unlike Brevo’s static campaigns, Make allows me to respond to user actions instantly, triggering workflows based on real-time interactions.
🔹 Multi-Channel Coordination
I can now orchestrate seamless automation across all platforms, not just email — ensuring consistency and maximizing engagement.
🔹 Complete Flexibility and Control
Each automation scenario is tailored to our needs, and I can iterate and scale quickly without the limits of predefined templates.
A simple comparison
Before (with Brevo):
One-size-fits-all campaigns, limited logic, and minimal integration with external systems.
Now (with AI + Make):
Intelligent, responsive workflows that adapt to real-time user behavior, powered by AI and integrated across platforms.
20
11 comments
Strategic Transition from Brevo to AI + Make Automation
skool.com/max-business-school
A community for anyone to learn practical skills in their pursuit of freedom, for free.
Leaderboard (30-day)
1
+834
2
+297
3
+275
4
+245
5
+206
Powered by