Most people think digital marketing is about learning platforms and tactics.
That’s wrong.
Digital marketing fails when you know the tools but don’t understand the business they’re supposed to move.
Ads, content, SEO, funnels — none of them matter in isolation.They only work when each action is tied to a clear business outcome: leads, conversions, retention, or cash flow.
If you can’t explain how a tactic makes money, you’re not doing marketing — you’re just staying busy.
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Resego Masilo
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Most people think digital marketing is about learning platforms and tactics.
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