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Share Your Marketing Challenges With Us
Welcome to our community! Introduce yourself and share one marketing challenge you're facing. Let's brainstorm solutions together!
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New comment Jun 20
How can I reach dance studios more effectively?
I feel so stuck with my business. I want to make the world dance and I am starting by helping dance studios to get more members. I read Hormozi’s strategy on how he helped gyms to get more members and I was following it. But it doesn’t seem to work. Can you help me to find out what to do next or if my business model will even work? What I do: - I am helping dance studios in german-speaking countries to get new members using Facebook ads - I run their Facebook ads, set them up, create the creatives and manage the ads every month (100% Done4You) - Customers pay a set-up fee, ads management fee, and the ad cost - Customers spend about €12-15 per lead in ad spent (customer lifetime value around €1.000) - Customer now needs to contact those leads to get them to come in for a free dance lesson My efforts to get customers so far: - My offer is a no-brainer because it’s cost-effective for dance studios and from only 1 new customer, they have returned their investment in my service - I have cold called 150 dance studios and got 8 customers - Only 2 customers want to stay with me. - It took me 1 year to call those 150 customers - I sent 200 emails. Almost no replies - I contacted dance school associations. Most didn’t come back, some said that they get so many of these offers and most of the time it’s subscription trap offers The problem: - How can I reach dance studios more effectively? - I have almost no competition, but the dance studios don’t seem to see the value. How can I make them signup with me? - How can I run ads to them? There are 5,000 dance studios in Germany, it’s not a lot so I don’t think I can target them on Facebook - Is this business model even going to work? Originally, I wanted to be an Ads Agency for dance studios, but now I need to become a sales person to get dance studios to understand the value. Is there a different business model you would suggest to me?
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New comment 26d ago
Tackle Major Marketing Challenges Before Minor Tweaks
I've seen it over and over with my clients: they try to optimize their marketing by improving small things like ad copy, call-to-action buttons, and so on. While these tweaks make sense if the big things are already in place, many startups often lack in the main areas. You can focus on minor improvements that will boost your marketing by a couple of percent, or you can tackle the biggest issues for a significant impact. Some of the Big Things to Consider: - Is your initial offer appealing to the target audience? - Is it easy to take advantage of your offer, or is the contact form asking for too many things and not user-friendly? - Are you requiring too big of an investment from the first contact with the target audience, or do you need to establish trust first and then present your main offer? For more detailed instructions on how to elevate your marketing to the next level, check out this resource: Detailed Marketing Instructions
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Can Music Storytelling Impact Engagement??
Hi folks! My name is Vlad, and I’m absolutely pumped to be a part of the Masterful Formula group. A bit about me: I’m a unique blend of client-juggling, creative thinking, and an unholy amount of caffeine. I run a AI short-form music video agency where I create captivating, quick-hit videos that blend music and branded content. I want to start a conversation and hear your thoughts on this subject: Can Music Storytelling Impact Engagement?? To make it fun and to see exactly around what this discussion is - I’ve created a music video for all of you! Let me know what you think by hitting that like button and commenting. If you want to know more, let’s have a Chat!
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New comment Jun 12
Can Music Storytelling Impact Engagement??
The Masterful Formula for Bringing Marketing to the Next Level
From working with hundreds of startups, I identified four key pillars that significantly enhance marketing success. - Clarity About the Target Audience Understand your audience to identify the best advertising channels, tailor your messages, and refine your products based on their needs and preferences. - Choosing the Position Wisely Position your business uniquely to stand out. Avoid offering generic services and instead, find your niche and become the best solution for your target audience. Use strategies like the Blue Ocean Strategy to identify untapped market spaces. - Getting and Keeping Attention with Storytelling Communicate your offer through compelling storytelling. Focus on the customer's journey, making them the hero who overcomes challenges with your solution. Show the transformation they will experience to keep their attention and make your message more relevant. - Focus on the Biggest Impact Concentrate your marketing efforts on the most effective channels. By dedicating resources to the best approach, you ensure a significant impact and higher chances of success compared to spreading efforts thin across multiple platforms. Learn the basics of the Masterful Formula in our free course: https://www.skool.com/masterful-4089/classroom/3fd00a67?md=cb6aeb915bda4817a3f50cbc9535187e
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