Most massage therapists rely on hope marketing. They post on Instagram… Maybe run a promotion… Wait for bookings… But the therapists who grow to fully booked clinics or £10k+ months do one thing differently: They collect and use data. Not complicated corporate data… just simple information about your clients. The 5 Types of Data Every Massage Therapist Should Collect 1️⃣ Where clients found you Ask every new client: “How did you hear about us?” Examples: - Instagram - Google search - Word of mouth - Personal trainer referral - YouTube After 100 clients you’ll know exactly what marketing works. Example: - 45% Google - 30% PT referrals - 20% Instagram - 5% random Now you know where to double down. 2️⃣ The reason for treatment Track common issues: - Neck pain - Lower back pain - Running injuries - Shoulder issues - Stress & tension This tells you what your audience actually needs. If 40% of your clients have desk posture issues, guess what content you should make? 👉 “3 Stretches for Office Workers” This then forms your target market! (If is different to your niche then something is not added up !) just saying 3️⃣ Client occupation This is a hidden goldmine. You may notice patterns like: - Office workers - Personal trainers - Runners - Builders - CrossFit athletes Now you can market directly to them. Example content: - “Sports massage for runners” - “Massage for desk workers” - “Recovery for gym athletes” 4️⃣ Treatment frequency Track how often people return: - Every week - Every month - Only when injured This helps you design better memberships and packages. At I at Zeers Therapy, use memberships and packages and they work because we know many clients benefit from monthly treatments or a few treatments in short cycles! 5️⃣ Client results Track improvements like: - Pain reduction - Increased range of motion - Faster recovery - Performance improvements - These become powerful testimonials and case studies.

A lot of people are strugglingl at the moment with getting clients and getting started! Make sure to listen to my podcast to get some basic things moving! https://open.spotify.com/episode/6OZPAjRNp9VoWDBako7OLL?si=DLm0-WS8RX-Ypg9MnP21kg&pi=8VjKBgMpRLCuC&t=0

Have you put a deal on ?

✨ I want you to build your own brand — not just follow someone else’s playbook. But here’s the key: you need a strategy and structure that gives you a clear path to follow, so you can actually build the business of your dreams. 💬 Let me be honest: Most therapists (or business owners in general) don’t fail because they aren’t good enough… They fail because they’re trying to do everything without a framework. That’s where I come in — helping you design the systems, mindset, and marketing flow that allows your brand to grow without burning you out. For £47 a month I have a system that allows you to systemise and build a strong marketing strategy and do it from a mindset that works which is clam not a storm

https://open.spotify.com/episode/0C9vq59yvzpvbg5sLswwjZ?si=wuAJfyHeRBOqYqDLzPIzHA