Before adding new tools or software, it’s important to know whether your strategy and systems are strong enough to scale. The AI Readiness Check is a 5-minute diagnostic that helps small business owners assess: Audience clarity Messaging strength Campaign structure Tool and system readiness Based on your score, you’ll receive a recommended starting point inside the Roots Course so you can build marketing that works, with or without AI. Modern tools require structure makes them effective.

The Roots Course series teaches business owners practical marketing techniques to help guide clear decision making. We'll build a foundation and work through templates that create a plan that fits your business operations, goals, and audience. Each class is hands-on, actionable, and designed to help you attract customers, build your brand, and make marketing work for your business—without overwhelm. Class 1 topics: Brand guides, Your audience & messaging, Simple growth tactics, Campaign basics

Class two helps small business owners understand different marketing approaches, confidently invest in marketing, and learn from real-world lessons. This class completes the foundational skills from Class One and prepares participants to plan campaigns with clarity. Class 2 topics: Inbound vs outbound marketing, investing in marketing, failed marketing, building your brand kit

Define your marketing strategies through clear goals, budget planning, and timing. This course includes a video, worksheet, and a strategy template to help you create a clear path for your next marketing campaigns.

In this class, we begin mapping out the customer journey. This is where our inbound and outbound marketing form a relationship that encourages new leads and nurtures existing clients by identifying specific touchpoints that draw the most engagement. This will inform budget decisions and strategy moving forward.

Class 5 is about building. We use the analogy of building a physical business to describe how we are building the customer journey. Starting with building the front door, we then create the welcome desk, sales floor, return path, and community wall. We build each step with intention and set ourselves up for sustainable growth.

In Class 6, we create effective messaging for our campaigns using a simple worksheet to guide each decision. We also cover budget & resource planning, Bethany's "Best for" list, and ethics basics.

**coming soon** Core tech tools Privacy & security basics Physical tools Making it work

**coming soon** Bridging the gap between marketing & operations CRM & CMS tools Making tools work for you