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Class 1 Marketing Foundations I
The Roots Course series teaches business owners practical marketing skills to grow their brand. Learn how to build a foundation, plan campaigns, manage budgets, develop strategies, and use essential tools. Each class is hands-on, actionable, and designed to help you attract customers, build your brand, and make marketing work for your business—without overwhelm.
Class 1 topics:
Brand guides
Your audience & messaging
Simple growth tactics
Campaign basics
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Class 2 Marketing Foundations II
Class two helps small business owners understand different marketing approaches, confidently invest in marketing, and learn from real-world lessons. This class completes the foundational skills from Class One and prepares participants to plan campaigns with clarity.
Class 2 topics:
Inbound vs outbound marketing
Investing in marketing
Failed marketing
Building your brand kit
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Class 3 Marketing Strategies I
**coming soon**
Defining marketing strategies
Types of strategies
Strategy examples
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Class 4 Marketing Strategies II
**coming soon**
Referral tactics
Partnership strategies
Promotion ideas
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Class 5 Marketing Campaigns I
**coming soon**
Campaign timing
What to track & when
Red flags vs opportunities
Mid-campaign adjustments
End of campaign reflections
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Class 6 Marketing Campaigns II
**coming soon**
Creating effective messaging
Budgets & resource planning
Bethany's "Best for" list
Ethics basics
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Class 7 Marketing Tools
**coming soon**
Core tech tools
Privacy & security basics
Physical tools
Making it work
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Class 8 Marketing Tools II
**coming soon**
Bridging the gap between marketing & operations
CRM & CMS tools
Making tools work for you
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