Big Win & Full-Circle Moment 🚀
About 15 years ago, I built out a fairly advanced WordPress site for an association client. It had a lot of moving parts and served them well.
A few years later, a new board came in, took things in a different direction, and we parted ways.
Fast forward to now… the Executive Director reached back out, and that conversation turned into a major opportunity.
We just secured the project to rebuild not only their front-facing website (this time leveraging Lovable + AI), but also their entire backend ecosystem inside GoHighLevel.
We’re talking full infrastructure:
  • Membership management system
  • Learning Management System (LMS) for training + CEUs
  • Course sales + delivery
  • Email and communication systems
  • Board and internal workflows
  • CRM + automation
  • And layering in AI voice + chat functionality
Initial engagement is $23K+, with multiple phases already mapped out.
The bigger play here is what this unlocks:
  • Expansion into other state associations
  • Direct access to their member base (local service businesses)
  • Becoming a preferred vendor for their members
  • Long-term backend + marketing retainers|
This is exactly the kind of integrated, AI-driven authority infrastructure I’ve been working toward.
Appreciate the insights and conversations inside CEO Lab that helped sharpen this approach. This one’s just getting started.
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Markus Loving
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Big Win & Full-Circle Moment 🚀
CEO Lab (Marketer Skool)
skool.com/marketers
Whether you call it HighLevel, GoHighLevel, or GHL, this is THE #1 Kick-A$$ Community for Marketers who are done building mediocre Agencies or SaaS ++
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