29d • 💭 | General discussion
A2P Good To Know
I think I did a lot of things right when applying for A2P approval but was rejected. Although before submission I passed the “checker” that GHL offers with a 100% score. If you receive a “rejection” you should be able to hover over the word and see why. But this feature is fairly useless as the reasons given are very broad. For example the reason given to me was content. That’s it, just content. I modified and resubmitted.
Keep in mind there are two approvals. There’s a Brand approval. This is typically approved the same day. I received Brand approval. If you fail this approval you may have to pay again.
The second approval is campaign approval. This is what takes time for approval but resubmissions are not charged. Just spit balling things but around 4 days for approval/rejection even though they’ll tell you longer.
Here are some of the items I learned/changed:
I learned using the word “lead” or “leads” will result in a rejection according to GHL support. So I changed every instance of lead/leads to things like client or customers. And check all your pages. I’m not sure how extensively the approval company checks things. I was under the impression that they checked the Home page and Contact Us page but they likely check more than that.
I added my logo to all pages on the upper left side. Not sure if that effected anything but it was suggested by GHL support.
I have a proper form on the Contact Us page but neglected to change other pages with forms. I used the form on my Contact Us page, copied it, and inserted it into any other pages with forms.
GHL support mentioned the need for a calendar page. I have one but it’s not part of the main navigation. So I included the calendar page link in the sample text you fill out while applying for A2P approval. For example:
Hi John! This is Bob from ABC Company. You recently submitted a form on our website and opted in to receive text updates. This message is to confirm your upcoming appointment scheduled here [link to calendar page] for Monday at 1PM CST. Reply STOP to opt out.
We’ll see what happens but I thought I’d share what I’m learning on the journey in case it’s helpful for someone else.
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A2P Good To Know
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