23d • 💭 | General discussion
A2P Approval
I was finally given A2P campaign approval after a 3rd rejection. I've copied my 2 previous posts below as the suggestions apply. GHL support admitted the third party (Twilio and one other group) can update/change requirements. On the third rejection GHL support told me not to change anything and just submit again so there was an active request for approval while she escalated via an internal ticket submission.
So my request for A2P approval was "in progress" with no changes from the last rejection and still "in progress" when GHL support pointed out that while my contact form was correct where it appeared generally, my calendar page was not consistent. I was on that like white on rice because my A2P approval request was still in progress and sure to be rejected again unless I updated the Calendar page before a 3rd party reviewed anything. I made the change and received campaign approval.
On a side note, while I was told by one person you need to have a calendar page another person told me that's not the case but rather if you do have a calendar page on your website it needs to conform with A2P requirements.. Because my calendar page is not easy to find I called it out as part of the submission "fill in" process which if I didn't do they may not have looked at it. In any event, another good to know item for consideration.
Previous posts below for reference...
============================================= 2nd A2P Post
Snake eyes. A2P submission two resulted in Rejection two.
For the kids watching at home, not all is lost. The support person I spoke with said if you’re rejected again there are no more recommendations we can make so you can tell the next person to escalate the issue and our team will speak directly with the third-party approval group. Both rejections took about 2-3 days in my case. I copied my original post below as well for anyone following along.
After discussing with GHL support today, 2/16/26, we simplified the two opt-in checkbox sections:
Checkbox 1 Language:
I Consent to Receive SMS Notifications, Alerts from [company name]
Message frequency varies. Message & data rates may apply. Text HELP to [phone number] for assistance. You can reply STOP to unsubscribe at any time.
Checkbox 2 Language:
By checking this box I agree to receive occasional marketing messages from
[company name].
The information below are responses to requested application fill ins. But use this information for reference since I have yet to be approved.
Four Form Requirements
l Lead name: For example, Hi John!
l Your name: should be the same name you used as part of your Brand submission. For example, using a variation of your name for authorized representative like Ken instead of the name used for Brand submission (e.g. Kenneth) may create an issue. I know, ridiculous!
l Business name.
l Opt out language.
Use Case Description
The [company] campaign is used to send text messages to customers who opt-in through a form/book and appointment on our website, [website url]. Messages include appointment confirmations, appointment reminders, customer service follow ups, and occasional business related updates. Message frequency varies based on customer interaction. Users provide their phone number and explicitly agree to receive text messages by checking an optional consent box on the form. Messages are only sent to users who have opted in. Recipients can opt-out at any time by replying STOP.
Sample Message #1
Hi John! This is [Name] from [Company Name]. You recently submitted a form on our website and opted in to receive text updates. This message is to confirm your upcoming appointment scheduled here [appointment page] for Monday at 1PM CST. Reply STOP to opt out.
Sample Message #2
Hi John! This is [Name] from [Company Name]. We’re following up regarding the request you submitted on our website, [website url]. Let us know if you have any questions or need further assistance. Reply STOP to opt out.
How do Contacts Opt-in to Messages?
Contacts opt in by submitting a form on our website, [website url]. The form includes an optional SMS consent checkbox that clearly explains the types of text messages they will receive. The checkbox is not pre-checked and consent is not required to submit the form. Links to our Privacy Policy and Terms of Service are displayed on the form. Only contacts who explicitly opt in receive text messages. Contacts may opt out at any time by replying STOP. End users opt in via Website Form by visiting [contact us url] and completing a form that collects their phone number. Users can optionally select a consent checkbox to agree to receive SMS messages. Customers opt in to receive SMS messages from [Company Name] by completing an online form that clearly explains messaging and includes explicit SMS consent language. Documentation is available at [contact us url].
Opt-in Message
Thanks for opting in to receive text messages from Resource River, Inc. You may receive appointment reminders, customer service messages, and business related updates. Message and data rates may apply. Reply STOP to opt out or HELP for assistance.
=========================================== Original A2P Post
A2P Good To Know
I think I did a lot of things right when applying for A2P approval but was rejected. Although before submission I passed the “checker” that GHL offers with a 100% score. If you receive a “rejection” you should be able to hover over the word and see why. But this feature is fairly useless as the reasons given are very broad. For example the reason given to me was content. That’s it, just content. I modified and resubmitted.
Keep in mind there are two approvals. There’s a Brand approval. This is typically approved the same day. I received Brand approval. If you fail this approval you may have to pay again.
The second approval is campaign approval. This is what takes time for approval but resubmissions are not charged. Just spit balling things but around 4 days for approval/rejection even though they’ll tell you longer.
Here are some of the items I learned/changed:
I learned using the word “lead” or “leads” will result in a rejection according to GHL support. So I changed every instance of lead/leads to things like client or customers. And check all your pages. I’m not sure how extensively the approval company checks things. I was under the impression that they checked the Home page and Contact Us page but they likely check more than that.
I added my logo to all pages on the upper left side. Not sure if that effected anything but it was suggested by GHL support.
I have a proper form on the Contact Us page but neglected to change other pages with forms. I used the form on my Contact Us page, copied it, and inserted it into any other pages with forms.
GHL support mentioned the need for a calendar page. I have one but it’s not part of the main navigation. So I included the calendar page link in the sample text you fill out while applying for A2P approval. For example:
Hi John! This is Bob from ABC Company. You recently submitted a form on our website and opted in to receive text updates. This message is to confirm your upcoming appointment scheduled here [link to calendar page] for Monday at 1PM CST. Reply STOP to opt out.
We’ll see what happens but I thought I’d share what I’m learning on the journey in case it’s helpful for someone else.
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A2P Approval
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