The question/answer around creating the same experience in your launch event as what they'll receive with the offer really resonated with me.
I'm planning on hosting my free event inside of my Heartbeat community as that's where my memberships and student/client only community are hosted.
My concern is that this requires them to sign-up for a platform (if they aren't already in my community) which means there will be less active participants.
I'm wondering if this is a case of needing to shift my mindset to focus on those that DO come into the community and just do my best to encourage/explain why they need to join the community for the free event (and not worry about the rest)? Or does anyone have tips on what I could do for this situation?