Hey friends! I just completed a founding members launch for a monetize-style membership. My main goal was to get this out there so that it’s ready to be used as a downsell after my high-ticket launch next month. Set my goal at 5 Members, got 16! Here’s the debrief: Product Name: The Neurofamily Collective Product Price: $27/Month $270/Year Description of Product: Membership program designed to help parents of neurodivergent kids find the accommodations that regulate their neurodivergent child, balance those accommodations so that every member of the neurofamily is getting their needs met, and effectively advocate for their entire neurofamily. List Size at Time of Launch: ~13,400 - 13,512 Sent first pre-launch mention email - 13,345 Sent first sales email – 7 on waitlist - 13,166 Sent final sales email Number of Sales: 16 - 4 Pay in Full (25%) - 12 Monthly Membership (75%) - 1 Upsell - 1:1 Quick Start Call (6.25%) Total Revenue Generated: $1503 - Total Recurring: $324 - Total Annual: $1080 - Total Upsell: $99 Lessons Learned: - I should do an actual webinar launch for this membership after my high-ticket program is rolling. - Send more emails! Every email got at least one new member. - Personal reach out was a big needle mover. How I’m Feeling: Excellent! - I tripled my launch goal - The members are perfect-fit - It takes me 4 hours a month to run and is infinitely scaleable How I’m Celebrating: Decadent coffee :) What I’m Focused on Next: Launching my high ticket program - LPT is on April 15 - This membership will be a downsell after

What if I don't have any yet? While I just finished pre-selling the course and got buyers, they've been pretty quiet so I'm not sure if I will have any testimonials or case studies for this offer specifically when it's time to launch the webinar.

This strategy is something I've been working on with my private clients and I wanted to share it with you too! ➡️ WATCH THE NEW TRAINING: Rotating Through A Menu of Expiring Bonuses For More Evergreen Sales If you want to scoop up more "turtles" from your evergreen funnels and nudge those fence-sitters into action at the end of the month, this is a great strategy to test out. Enjoy and let me know if you implement this! I will be experimenting with it for 2025. Question for you...which bonus would get YOU off the fence if you could choose? (That's a good place to start with choosing your own!) Let me know in the comments! 👇

So, one of the online coaches/creators that I follow (who specializes in email marketing) is making the argument against a welcome sequence and says that it isn't necessary. I am a fan of a nurture sequence for a lead magnet and need to put them in place for product purchases. And, to me, a nurture sequence is similar to a welcome sequence.. but I do have to wonder. To my actual question around email marketing (three fold) 1) How often do you email your list? 2) How often do you prune cold subscribers for your list? 3) To dovetail off #1, how often are you selling via email vs. value add?

The question/answer around creating the same experience in your launch event as what they'll receive with the offer really resonated with me. I'm planning on hosting my free event inside of my Heartbeat community as that's where my memberships and student/client only community are hosted. My concern is that this requires them to sign-up for a platform (if they aren't already in my community) which means there will be less active participants. I'm wondering if this is a case of needing to shift my mindset to focus on those that DO come into the community and just do my best to encourage/explain why they need to join the community for the free event (and not worry about the rest)? Or does anyone have tips on what I could do for this situation?