Spotify
In 2025, there were more than 13,800 artists who generated at least $100,000* a year from Spotify alone — nearly 1,400 more than the previous year.
In fact, there are now more artists generating over $100K annually from Spotify than there were generating half that amount just five years ago.
This isn’t just about growth — it’s momentum, and it’s coming from all over the world:
  • More than one in three artists at the $100K level today have increased their royalties tenfold in under a decade.
  • Eight in ten artists who crossed the $100K threshold in 2022 have remained above it every year since.
  • A majority of the new $100K artists debuted in the 2020s, and 85% are based outside the U.S.
The modern music economy is creating more career artists, in more countries, faster than ever before.
*These artists likely generated roughly 3x this amount including all streaming services, and even more across all recorded revenue sources.
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Simon Sonneland
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