Any time I’m not making the money I want…
It’s rarely because I don’t know enough or I need another framework.
It’s usually because I’m not making enough offers.
Simples.
I can cook up an offer in a few minutes using the 5 Ps:
• What’s their present pain?
• What are they doing/not doing right now? (old plan)
• What would be easier/faster? (new plan)
• What’s it costing them to stay stuck? (price)
Then I put it in front of people who are actually feeling that pain.
If they buy? Great. I deliver.
If they don’t? Great. I adjust.
But nobody can buy what I never offer them.
And if I’m honest…
When revenue dips, it’s usually because I’ve focused more on “being helpful” instead of being useful.
Helpful feels safe.
Offers feel exposing.
So let me ask you something simple:
How do you actually like to work with your people right now?