Your Skill Is Not the Problem — Your Offer Is
Let me ask you something honestly.
You have skills.
You know your work.
You put in effort.
Phir bhi clients confuse rehte hain.
Replies kam aati hain.
Deals close nahi hoti.
Why?
Because skill sell nahi hoti — offer sell hota hai.
Offer creation ka matlab hai apni skill ya service ko
ek clear, attractive promise mein convert karna
jahan client ko bilkul clear ho:
• Mujhe kya milega
• Kitni der mein milega
• Aur kyun yeh mere liye best hai
Offer sirf yeh nahi hota ke
“Main yeh kaam karta hoon.”
Offer hota hai:
👉 Result + Process + Certainty
Simple Formula:
Offer = Problem + Clear Outcome + How You Deliver + Why It Works
Example 1: Skill vs Offer
❌ Skill: “I’m a video editor.”
❌ Service: “I edit YouTube videos.”
✅ Offer:
“I help YouTubers increase watch time and retention by editing 8 high-retention videos per month using my ‘Audience Retention Edit System’ — so their channel grows without daily editing stress.”
Difference feel ho raha hai?
Yahan client ko:
• result bhi clear hai
• process bhi
• aur benefit bhi
Example 2: Freelancer
❌ “I do social media marketing.”
Client ke dimaagh mein sirf ek sawaal aata hai:
“So what?”
Freelancing mein paisa skills se nahi,
clarity se aata hai.
Jab client ko lagta hai:
“Yeh banda meri problem samajh raha hai
aur mujhe exactly pata hai mujhe kya milega”
— tab trust banta hai.
Aur trust se hi payment aati hai.
Agar tum chaho,
main tumhari apni skills ke liye
isi formula ke upar ek solid offer draft karne mein madad kar sakta hoon.
Because jab offer clear hota hai,
selling automatic ho jaati hai.
2
2 comments
Asadullah Khan
4
Your Skill Is Not the Problem — Your Offer Is
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