Nov '25 • Tips & Resources💡
Understanding Email Marketing Automation.
Let me share about email marketing automation in simple terms. This is one of the most useful tools in digital marketing.
What is email marketing automation?It is a system that automatically sends emails to people based on their actions or behaviour. You set it up once, and it works automatically.
Why is it important?
. It saves time by working automatically
. It sends the right message to the right person
. It helps build better customer relationships
. works even when you are sleeping
How does it work?The system uses two main parts:
- Trigger - This is what starts the automation.
- Action - This is what happens automatically.
Common automation examples:
. Welcome series for new subscribers
. Cart abandonment reminders
. Birthday greeting emails
. Re-engagement campaigns
Benefits for your business:
. Personalises customer experience
. Saves your team time
. Increases customer loyalty
. Helps your business grow
Has anyone here used email automation? What has been your experience?
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Understanding Email Marketing Automation.
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