I just built a multi-agent AI system for Instagram that automates the entire customer journey from first DM to confirmed booking.
Not a chatbot. An operations system.
The problem:
Brands are flooded with Instagram DMs: bookings, voice notes, support, promos. Humans can’t keep up, context gets lost, and revenue leaks.
What I built:
A multi-agent AI orchestration system that:• Handles text + voice DMs• Transcribes and understands voice notes• Classifies intent in real time• Routes messages to specialized AI agents• Maintains full conversation memory
Agents
• Booking
• Support
• Marketing
• Retention
All sharing context and handing off seamlessly.
What’s live
• Instagram DM automation (text + voice)
• End-to-end booking + support workflows
What’s next
• Comment-to-DM automation
• WhatsApp chatbot using the same agents and memory
Results
• 24/7 replies
• <30s response time
• ~80% less manual support
• Built to scale 10×
Built with OpenAI agents + Make / n8n + APIs.
If you’re dealing with DM overload or building automation systems, happy to share details.