Your network is your networth. If you want to make big money you have to know your target market problem's and without building relationship they are not gona reveal you. If they will not tell you, you can't find solutions for them.
It's doesn't means just sending linkedln connections to your target market prospects it's means building real connection/relationship. Before building relationship create ICA (ideal client avatar)
Before selling them create real connection (relationship).
Benefits
- They give you market research that you can't really get anywhere else.
- You can ask literally about their biggest operational challenges, and you can get honest and unfiltered answers instead of polished response
- They are going to tell you about problems that they would never admit to a cold caller ans share insights into industry dynamics that you may never learn from online research.
- When you build something that work, they will introduce you to everyone that they know in their industry assuming that your are their friend.