2h • Tips & Resources💡
A lead is not the same as an engaging lead.
A lead is just a contact:
- Name
- Email
- Company
An engaging lead shows intent:
- Opens your emails
- Replies
- Asks questions
- Starts conversations
Leads fill spreadsheets.
Engaging leads fill pipelines.
This shift in thinking changed how I approach outreach.
Grateful for people who teach first-principles selling.
Focus less on collecting leads.
Focus more on engaging the right ones.
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4 comments
A lead is not the same as an engaging lead.
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