Just got off a call with a business owner who responded to my offer for free exit assessments. 20 minutes later, she was in tears (good ones). Not because I told her what she wanted to hear, but because someone finally gave her honest, strategic guidance about her biggest asset. She's been building her business for 15 years. Never thought about exit planning. Didn't know where to start. Now she has clarity, a strategy, and knows her next steps. This is why I do this work.