13d • General discussion
Ideal Client Clarity Worksheet
Name: Jill
Age: 42
Location: Suburbs - close to shops, restaurants, and cafes
Personality: caring, thoughtful, introspective
Daily life: works from home, balances family and work well
Values: family, self-care, intentional living, nature, process
Current struggles: self-care time, "what it all means"
Frustrations: feeling stagnant
Quiet worries: family safety, place in life
Wants: more time for self to think, journal, walk in nature
Hopes: That "this" all means something
Success: She knows she is a good person
Self talk: Am I really doing my best?
Beliefs: Prioritizing myself seems selfish
Platforms: IG (occasionally FB)
Preferences: process reels, thoughtful carousels, meaningful visuals
Turn offs: adds, push for sales, fads
Role: Honest genuine self that reminds her of herself
Transformation: feels connection to self and what she values and loves
Description: "That's so me!"
Feeling: understood, empowered, hopeful, seen/heard
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Ideal Client Clarity Worksheet
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