Ideal Client Clarity Worksheet
Name: Jill Age: 42 Location: Suburbs - close to shops, restaurants, and cafes Personality: caring, thoughtful, introspective Daily life: works from home, balances family and work well Values: family, self-care, intentional living, nature, process Current struggles: self-care time, "what it all means" Frustrations: feeling stagnant Quiet worries: family safety, place in life Wants: more time for self to think, journal, walk in nature Hopes: That "this" all means something Success: She knows she is a good person Self talk: Am I really doing my best? Beliefs: Prioritizing myself seems selfish Platforms: IG (occasionally FB) Preferences: process reels, thoughtful carousels, meaningful visuals Turn offs: adds, push for sales, fads Role: Honest genuine self that reminds her of herself Transformation: feels connection to self and what she values and loves Description: "That's so me!" Feeling: understood, empowered, hopeful, seen/heard