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Reminder: Shamelessly pitch yourself here (and what you can do).
If you don’t I will. 😈 Here’s why: BIG Picture: The real value in this group is who’s going to be in it (and who’s already here). You don’t have to post valuable stuff in the channel. (You can if you want, and I encourage you to.) However, I do want to make you aware of one of the ways this group is being built. Because over an extended period of time, it can represent a lot of value for you - when you need it. This group (in part) is becoming a rolodex for each of you. Independent of the other benefits you’ll get. What’s a Rolodex? A Rolodex = a contact list of people who you can call & reach out to who have got your back. (Or have skills you need.) Whether you give each other referrals or work, create campaigns together, or whatever else you decide. I’d like to build a community here where you guys can collaborate to make each other more successful at the various projects you’re working on. To help each other out best, you guys need to know each other. Or at least introduce yourselves. Therefore, please introduce yourself now. (You can do so with a comment below, and I’ll pin this post.) Final note: On the topic of this being a Rolodex… Here’s some more context about this group. About a year ago, I spent an entire quarter finding the brightest marketing minds who secretly work behind the scenes. The men and women who are involved in the larger companies in our respective spaces. After all was said and done, I complied a Google Doc 27 pages long of talented individuals who can: - Spend millions on ads profitably. - Build funnels that convert people - Write VSLs and webinars - Build CRM’s - Make direct-response ads which can scale - Explode social media accounts And so on… Guess what? Who do you think is joining this group at the present moment? For example, @Jimmy Contrini joined yesterday. Jimmy helps build big brands on social media. He was a content strategist for Gary Vee and helped build the Hormozi content team over the last two years.
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New comment 7d ago
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Welcome
This group is free (and always will be). Point one: right now this group looks basic. It's because it is. I am working on personally inviting the best marketers I meet and know (plus some cool folk). And I'd like to create a space where everyone can level up. Point 2: in the past, I've spent upwards of $3,000/ month to get access to groups and communities where people are doing interesting stuff. I'd like to make a space where that kind of group is more accessible without the mastermind price tag. Point 3: Disclaimer: I currently work at ACQ.com. My loyalty rests in helping grow the portfolio companies. Skool is one of them. If you get value from this group, and want to try Skool yourself, my agenda is to get more folk to try it. Sign up here: https://www.skool.com/games?ref=03f76a616a2d428bbdf81838548460a7 (The above is an affiliate link. If you use it, let me know and I'll send you something cool.)
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New comment Oct 23
Ignore your split tests for the first few days.
Want to improve your conversion rate? Ignore your split tests for the first few days. The first few days of a split test are VERY dangerous. Check out the day by day of the test below. You’ll notice over the first ~4 days the variant was outpacing the control by a large margin… then it flipped. If you would have taken 4 days worth of data and implemented the test, you would have implemented a worse converting. So… why does this happen in the first place? Random Variance is a major culprit. Flip a coin 3x, and you have a 1 in 8 chance of getting Heads three times. Flip that same coin 10 times and you have a 1/1024 chance of getting heads 10 times in a row. So… the first few days are just a small amount of data. the longer you run a test, the more data you get, and the less chance what you’re seeing is due to random variation. For those coming into split testing with a background in paid traffic, this is pretty much the opposite of what happens on ad platforms. Usually, if an ad works, it works immediately. Meta is TRYING to find buyers. Split testing is completely agnostic to who buys. Next reason you can’t trust the first few days of split testing data is novelty bias. If a large percentage of traffic to your site are returning visitors to your site, the control version of your site is super familiar to them. When you introduce a new element to the site, they’ll pay more attention simply because it’s new. When you’re analyzing your split test results, this is exactly why you have to analyze your returning visitors separately from new visitors. I’m all for getting excited over new split test results, but remember, my first rule of CRO is “do no harm”. And 2 or 3 days of data simply is not enough.
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Ignore your split tests for the first few days.
Retargeting? (For info products)
What's the latest on retargeting for infoproducts? I'm working with a highly successful webinar funnel with an average time to sale of about 2.5 days. Our outcome goal for implementing retargeting would be to capture more conversions. Should we go about doing this by simply focusing on increasing lead RE-sign up? Or should the ads be pivoted towards making a SALE and driving direct to a checkout or a short or long form sales page?
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New comment 12d ago
Intro: Jay
Hey legends, thanks for the invite Tobias :) stoked to be here. Quick bit on me. I'm 24 from Aus but living in Buenos Aires. I've spent the last few years focused on book funnels to grow coaching/ education businesses. You can check me out here: https://www.instagram.com/jayt0pp/ https://www.lion.social/ As well as my own books here: www.realgrowthbook.com www.dropoutandtravel.com
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