Case Study: How I Fixed eCommerce Tracking & Recovered Lost Ad Data

One of my eCommerce clients was running Facebook & Google Ads…

But their data was completely off.

👉 Missing conversions

👉 Poor tracking after iOS updates

👉 No clear idea which ads were actually working

So we fixed the foundation 👇

✅ Proper GA4 eCommerce tracking

✅ Facebook CAPI (server-side tracking)

✅ Google Ads Enhanced Conversion Tracking

✅ GTM setup

✅ First-party tracking + user data

📊 Result:

🚀 95%+ accurate conversion tracking

🚀 Better ad optimization

🚀 Stronger retargeting performance

💡 Biggest insight:

Most stores lose 20–40% of data without proper tracking.

That means you’re optimizing based on wrong numbers.

👉 Tracking isn’t setup — it’s strategy.

💬 Want me to Setup, audit or fix? Let’s chat — I specialize in helping eCommerce brands track what truly matters.

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