One of my eCommerce clients was running Facebook & Google Ads… But their data was completely off. 👉 Missing conversions 👉 Poor tracking after iOS updates 👉 No clear idea which ads were actually working So we fixed the foundation 👇 ✅ Proper GA4 eCommerce tracking ✅ Facebook CAPI (server-side tracking) ✅ Google Ads Enhanced Conversion Tracking ✅ GTM setup ✅ First-party tracking + user data 📊 Result: 🚀 95%+ accurate conversion tracking 🚀 Better ad optimization 🚀 Stronger retargeting performance 💡 Biggest insight: Most stores lose 20–40% of data without proper tracking. That means you’re optimizing based on wrong numbers. 👉 Tracking isn’t setup — it’s strategy. 💬 Want me to Setup, audit or fix? Let’s chat — I specialize in helping eCommerce brands track what truly matters.

Most businesses think their tracking is working… Because “form_submit” is firing. But that’s not real tracking. Recently audited a client account 👇 ❌ No user data (email, phone) ❌ Without Ehanced ❌ Weak Google Ads signals So yes… a conversion was firing But platforms didn’t understand the user. What I did: ✅ Built custom form tracking ✅ Sent accurate data (name, email, phone, etc.) ✅ Fixed tracking for Meta & Google Result: 🚀 Better optimization 🚀 Higher quality leads 👉 Tracking isn’t about events firing 👉 It’s about data quality If your ads aren’t consistent… Fix tracking before anything else. 💡

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I am thinking about switching from Meta form ads to Meta messenger ads because I have heard that they are better at booking actually appointments because they are more inter active than Meta form ads. I am interested in hear other peoples experiences with running meta messenger ads and if you have had more success with booking appointments with messenger ads vs form ads and what your cost per appointment and cost per new client is. Is there anything else I should be aware of with messenger ads to have the best success at setting more appointments?

Hi! I'm Amit Biswas — a Web Analytics, Google Ads Specialist, Facebook Ads Strategist Expert. I help marketing agencies, eCommerce brands, and local service businesses fix broken tracking systems, scale ad performance, and ensure data privacy compliance in today’s privacy-first world.. I'm excited to be part of this community My experience includes: • Google Tag Manager • Google Analytics • Server Side Tagging • Google Ads • Facebook Ads I'd love to connect on Linkedin:https://www.linkedin.com/in/amitbiswas23/ I am here to learn, collaborate and share my expertise. Looking forward to networking and collaborating with you all!