6d • General discussion
Stop paying $200/month for lead databases — here's a free alternative most people overlook
Real talk: I used to pay for ZoomInfo, Apollo, and a couple of other lead databases. Combined cost was pushing $400/month.
Then I realized that for local business leads specifically, Google Maps has everything I need — and you can pull it all out with the right tool.
Here's what Google Maps gives you for free (publicly available data):
- Business name
- Phone number
- Website
- Full address
- Star rating + review count
- Business hours
- Business category
That's literally the same data I was paying Apollo for. The difference is Google Maps is updated constantly by the businesses themselves, so the data is often more accurate than third-party databases.
The tool I use to extract it: Coreclaw Google Maps Scraper. Takes about 5 minutes to pull a full city's worth of businesses in any niche.
My current workflow:
- Scrape a niche + city combo (e.g., "personal injury lawyers in Houston")
- Export to CSV
- Filter out businesses with websites that look modern and well-maintained (they probably already have good marketing help)
- Focus outreach on businesses with: no website, or a website that looks like it was built in 2010, or fewer than 10 reviews
- These are the easiest conversations — they already know they have a problem
I've completely replaced my paid lead database subscriptions for local outreach. The only thing I still use Apollo for is SaaS/tech company prospecting where Google Maps doesn't have coverage.
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Stop paying $200/month for lead databases — here's a free alternative most people overlook
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