Alongside local videos in a 'geographic' sense, local could also mean a niche.
I love space and I have a side hustle making videos about stargazing, planets, astronomy and telescopes. I've spent years building relationships, making freebie vids and networking.
Out of the blue, a client has just commissioned me to make five reels for £500, to promote a new type of telescope, in time for Christmas.
Yay. A nice little win and some pocket money for Christmas.
Do you have any Christmas clients lined up?