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Start here: what this community is for
Welcome to Local AISEO. This community exists for one question. When somebody asks ChatGPT, Google AI Overviews, Perplexity or Gemini to recommend a business like yours, does your name come up? That question is new, the answers keep changing, and most of what is written about it is guesswork. So the rule here is simple. We work from what we can measure. WHAT WE BRING Dom and the team run UK Local SEO. We own or look after 12 UK sites across brewery tours, property, energy and holiday lets, and we report what those sites actually show in Google Search Console and GA4. When we post a number here it comes with a date and a source. Where the data is American, we label it American. WHAT YOU WILL FIND HERE Posts on what has changed in AI search and what to do about it. Teardowns of real local sites, including our own, with the numbers attached. Checks you can run yourself in ten minutes with no budget. Straight answers when you ask a question. WHO IT IS FOR Owners of any business, anywhere in the world, that wants local customers, plus the agencies, freelancers and marketers looking after them. Our examples are UK sites because those are the ones we run. The tools and the method work in any country. You do not need to be technical. If you can edit your website and your Google profile, you can do everything we cover. HOUSE RULES Be useful. Answer questions where you can. No promises of rankings, from anyone, including us. Nobody can guarantee a placement in an AI answer, and anyone who says otherwise is selling something. Cite your source when you quote a figure, and give the date. AI search changes month to month, so a statistic without a date is worthless. No spam and no cold pitching in the comments. Share your own work when it is relevant and adds something. Disagree freely. Bring evidence. YOUR FIRST STEP Go to the introductions post and tell us what your business does, where you serve, and the one search you most want to be the answer to. That last part shapes what gets posted here.
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Start here: what this community is for
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Introduce yourself: what do you want to be the answer to?
Drop a comment below with four lines. Line one. What your business does. Line two. The town, city or area you serve. Line three. The one question you most want an AI assistant to name you for. For example, best dog groomer in Tunbridge Wells, or EPC assessor near me. Line four. What you have already tried, if anything. The third line matters most. It is the search you would pay to own, and it tells us which platforms are worth your time. A question somebody asks before buying tends to be answered by ChatGPT reading your website and the review sites. A question about opening hours or directions tends to stay with Google. We read every one of these, and where there is an obvious quick win we will say what it is. To go first: Dom and the team are in Hartfield, East Sussex, running UK Local SEO. The search we want to own is local AI SEO, and the honest position is that we are still working on it ourselves.
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Introduce yourself: what do you want to be the answer to?
Google is about to put a number on the sales your ads account never counted
Morning all. Something worth ten minutes of your week, rather than a rebuild. Google is adding a Data Strength Uplift Metric to Google Ads. Google says it calculates the additional conversions recovered by your first-party data setup. Recovered is the important word: these are sales that were already happening and were simply never counted, so nobody is promising you more customers. In the same announcement Data Manager moves into Google Analytics and Display and Video 360, and enhanced conversions launch in both, which is how a small advertiser would send that data at all. The gap is wider for us than for an online shop. A click becomes a call, the call becomes a quote, and the money arrives on a card machine that has never heard of Google Ads. The one thing to do this week: open your conversion actions and write down, in plain words, what each one records. If that list is shorter than the ways people actually buy from you, you have found the work. https://youtu.be/m0iWhx7Akmw The full write-up, with every claim linked: https://www.uklocalseo.com/blog/google-ads-data-strength-uplift-metric
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Gemini is on the Windows desktop, and Alt + Space is the new front door
Morning all. Something you can actually touch today, which makes a change. Google announced on 10 September that it is launching the Gemini app for Windows. It says the app is available on the day of the announcement, globally, for Windows 10 and 11, and that you download it at gemini.google/desktop. It also says you press Alt + Space on your PC at any time to open Gemini over your active work. No waiting room for us this time, so your customers can be using it this afternoon. The one thing to do this week: install it on the machine you work on, press those two keys, and ask it who does your trade in your town, in a customer's words rather than yours. Write down what it says and which businesses it names. That is the most honest audit of your online presence you will get for free, and it takes a quarter of an hour. https://youtu.be/OFyd1HzX5KE The full write-up, with Google's own wording and the source: https://www.uklocalseo.com/blog/gemini-app-arrives-on-windows-desktop
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Your business is probably on Google Maps already. Here is how to tell who owns the listing
Morning all. Nothing new out of Google today, just the job that sits underneath everything else, and one most of you can finish before lunch. There is very likely a listing for your business on Google Maps that nobody at your business put there. Appearing on Maps and being verified on Maps are two different states, and only the second one is something you did. Google says that if an unverified Business Profile for your business already exists, you can claim the Business Profile. If it has already been verified, Google says that when you are authorised to manage the business you can request ownership from the current profile owner. And it says you can add or claim your business at no charge, so anybody ringing to unlock your listing for a fee is charging you for something Google gives away. The one thing to do this week: search your business name and your town in Maps on a computer, in a private window, and see whether the claim control is showing. That one look tells you which of the two jobs you have. https://youtu.be/DMqRFWuLdgY The full write-up, with Google's own wording and the source: https://www.uklocalseo.com/blog/claim-your-business-on-google-maps
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