I've seen a few videos like this that seem to catch people's attention and it's clear why. This particular video has 4.9M views on IG in the first 2 days of being posted. It's such a cool concept!
The video triggers high-arousal emotions, specifically a mix of fascination and disgust. The final reveal of the massive rat swarm is highly shocking, which practically guarantees viewers will share it with friends or comment on it.
It taps into a universal curiosity about the unseen ecosystems operating just out of sight in human cities.The hyper-immersive "rat-cam" POV is incredibly novel. It feels like raw, inaccessible "found footage," which commands immediate attention. The dark, fast-moving tunnel sequence naturally builds suspense, forcing the viewer to watch until the end to see where the tunnel leads, resulting in high retention and completion rates.
What do you guys think? Do you want a step by step tutorial for a video like this one?