Would be sick if you could customize the "and" / "or" choice for the keywors. So for exmple have a three keywords that are fixed at "and" and play around with other ones at "or" and not make all of them the one or the other.
Something like
SEO and
Agency (these are fixed)
+
content or
social media or
email
This way all leads have SEO and Agency but some of those leads have content and some have social media.
Does this make sense? It's kind of a mindfuck explaining this.