Want to Close 2–3x More Calls? Do THIS

Avatar Daan

Oct 3 • 💬 Discussion

Most people lose deals because they wing it on sales calls.

They show up, ask a few random questions, and then try to pitch…

But the truth is: the CLOSE actually happens way earlier—when you take the right notes.

Let me show you the exact note-taking system I use that makes people feel 100% heard… and makes closing 2–3x easier.

Here’s how it works in 5 steps

Step 1: Start With Their WHY

First thing I write: their name + why they’re here.

Money?
Career shift?
Freedom?
Impact?

This gives me clarity fast — what’s their driving force?

Step 2: Dig Into the Challenge

Then I ask: What’s the biggest challenge stopping you from reaching that?

I write it down.

Knowledge gap
Overwhelm
No experience
Self-doubt

After that, I go deeper: What have you tried so far?

Other coaches, wasted hours, failed strategies → all their past pain.

This part is gold. It gives you the ammo for the pitch.

Step 3: Use Their Words in the Pitch

Example:

They say: “I don’t have the knowledge. I feel overwhelmed.”

Later, in my pitch, I say:

“Remember how you told me you don’t have the right knowledge and it leaves you overwhelmed? That’s exactly why I’ll give you access to [X]. It gives you the clear process so you can move from overwhelm to clarity, and finally land [their goal].”

That one shift — using their exact words — makes them feel 100% understood.

And when people feel understood, they buy.

Step 4: Objection Handling = Easy

Because I’ve written everything down, I can flip their objections:

“I don’t have time.” → Remind them how much time they already waste being stuck.
“I’ll wait 3 months.” → Reframe it with the cost of waiting vs. starting now.

Their own words fuel the objection handling.

Step 5: Anchor in the Long-Term Vision

At the end, I always bring back their vision.

Short-term results are great, but when they see themselves living their long-term goal (freelancer, financial freedom, whatever) → the deal is basically done.

I swear by this.

It’s simple, but it’s why I almost never get a “no.”

Most people overcomplicate sales.

I just listen, take notes, and repeat their truth back to them.

That’s how you close.

👉 Curious — do you take notes on your calls, or are you still winging it?

6:47

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