1d • FSBO Power Lessons
16: Your Listing Description Might Be Costing You Buyers
✅ If your listing reads like a rushed text message, buyers won’t take your FSBO seriously.
📌 Action Step
1. Highlight upgrades clearly.
2. Use buyer-search keywords (open concept, move-in ready, renovated).
3. Lead with the strongest feature.
4. Keep sentences crisp, clean, and strategic.
5. End with a compelling call to action.
⚠️ If You Skip This
Buyers won’t understand the value.
You’ll attract fewer showings.
You’ll get weaker offers.
🔍 FSBO Power Play Boost
Inside the course you get keyword-optimized listing templates that plug directly into FSBO sites, and social media.
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16: Your Listing Description Might Be Costing You Buyers
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