15d • General discussion
If some weeks you want to scale and others you want to quit...
Most entrepreneurs think inconsistency is a discipline problem.
It’s not.
It’s what happens when your business is still built for the version of you that started it — while you’re operating as someone who’s outgrown it.
That’s when you start swinging between:
- “I’m so good at what I do.”
- “I don’t want to be doing this like this forever.”
Some weeks you have energy and vision.Other weeks everything feels loud, heavy, and fragmented.
That isn’t burnout.That’s identity lag.
And OHHHHHHH how I have been there. It's absolutely exhausting.
Your ambition hasn’t disappeared — it’s arguing with a business model that has an expiration date.
This community isn’t about doing more, pushing harder, or forcing clarity.
It’s about redesigning the way the business runs so it can actually hold the life and goals you’re asking for.
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If some weeks you want to scale and others you want to quit...
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