Never say $ per sq/f price over the phone to a customer⚠️​ here's why
Today I had an experience that I would like to share and see if you agree or maybe you got your own thoughts about that, in that case please hit the comment section👇🏻
It's normal to get asked over the phone how much do you charge per sq/f , because it's something measurable that people can go off of, but here's a thing...
Let's say John charges 6$/ per sq foot . For simple math, he takes 1000 square foot garage, that's 6000 $, right ? Nope 🙅🏻‍♂️ At least not for you it's not ( I hope that's not how you do your estimates , but each to their own ) .For the house owner though or whoever asked for the price per sq/f , that's how this math sounds like.
Fun fact, I also noticed that a lot of times you get phone calls from competitors asking the same thing, they are just testing the waters...Nothing wrong with that, but say it's a job where you just need to seal the driveway, then it makes sense, there's nothing really that can fluctuate in price that much, but even so...your material markup and labor cost are gonna make a huge difference!
For example 1000 sq/f garage, ideal slab, no cracks.
We apply
MVB ( Moisture vapor barrier ) @ 150 sq/f per gallon ( you can use 100 per G for your math , it's just an example ), that's ~6.7gal + 10-15% waste =7.4-7.7 gal , so we order 8 gal (~30.3 L )
Base coat @ 120 sq/f per gallon, rough math ~ 10 gal (~37.9 L )
Flake broadcast to rejection , let's go a bit over, you will reclaim up to 40 %, but let's say 250 lbs of flake ( that's a bit much , but I'd rather have more than not enough )
Top Coat , Polyaspartic @ 100 sq/f per gallon ( that's a generous amount that I like to stick to for best results ) 10 gal + waste etc, order 12 gal ( ~45.4 L )
Now with just of all of these variables, imagine how much can the total go up or down depending on your application.
Do you apply MVB? you maybe don't have to💁🏻‍♂️​ but what if the moisture content in the area will go up if it starts raining excessively or smth, I don't know ...it's just an example . You sometimes don't have to use it and will be fine, but would it ever suck to come back and redo the whole thing on your dime, wouldn't it.
How much do you markup Materials?
How thick are you applying every layer?
How long the prep is gonna take?
How many people are gonna be involved?
There's probably a list of questions 2 pages long that can effect the TOTAL, but when you say it's 6$ per square foot, and someone else says 5 $, that doesn't even mean that your total will be 1$ per sq/f different. I hope you understand what I'm getting at.
So the morale of the story. It's up to you if you want to say the number per square foot that you charge over the phone when someone asks you, but keep in mind, if that's the only thing you will say, it will not give any useful information to the person on the other end of the line, other than someone else charges less...or more😉​
P.S. in the picture attached I just asked GPT to throw out average rates what are available on the internet for epoxy flooring system installations . I hope this is a good food for thought , let's see what do you think , I am really curious to hear!
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2 comments
Alvis Ciritis
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Never say $ per sq/f price over the phone to a customer⚠️​ here's why
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