17d • General discussion
3 things most new home care agencies skip — and it’s why they struggle in the first 90 days:
1️⃣ They start hiring before building structure
Before bringing in caregivers, you need:
- Full hiring packet
- Policies & procedures
- Service agreement
- Clear job descriptions
- Client onboarding packet
- Compliance formsThis saves so much stress when clients finally come in.
2️⃣ They try to market before they know their service area
You can’t market “everywhere.”
Pick 3–5 towns, learn the demographics, and build your Google Business Profile around those areas.
Focused marketing always beats “everywhere marketing.”
3️⃣ They think clients will come from ads
In home care, your first real clients never come from ads.
They come from:
- Local Facebook groups
- Referrals
- Community partners
- Word of mouth
- Google reviewsAds work later — not at the start.
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3 things most new home care agencies skip — and it’s why they struggle in the first 90 days:
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